Thoughtful Brands (PEMTF)

Thoughtful Brands Company Information

Thoughtful Brands is an e-commerce technology firm with a strong footprint in the CBD markets across North America and Europe. This results from several strategic acquisitions that the company engaged in, a majority being finalized in the first half of 2020. 

Through the acquisition of American CBD Extraction Corp, the brand became a vertically integrated company. It now researches, develops, markets, and distributes health and wellness products, solely controlling every aspect of its business.  

The company utilizes its proprietary direct-to-consumer platform to distribute its products, including a much-sought-after brand dubbed Nature’s Exclusive. The product line comprises CBD oil drops, CBD topical cream for pain relief, CBD skin serum, CBD gummies, and CBD coffee. 

The company manufactures its CBD products from US-grown hemp and the end products distributed to local and international markets in Europe.  

Thoughtful Brands’ entry and exit from the psychedelic scene

In its wave of acquisitions, Thoughtful brands acquired Verrian, a psychedelic company based in Germany. This marked the brand’s entrance into the psychedelic world, making it a diverse company dealing with CBD, psychedelics, and other nutraceuticals. 

Unfortunately, at the beginning of November, thoughtful brands announced that its fully-owned subsidiary was ceasing operations. 

According to the statement, Verrian sought credit protection in Germany as it lacked enough funds to manage its daily operations and fulfill its creditors’ demands. Ultimately, Verrian instituted insolvency proceedings under German insolvency law. 

The partnership saw Thoughtful Brand run a 110,000 square foot facility in Radebeul, Germany, that focused on pharmaceutical manufacturing. 

The brand had a team consisting of highly skilled researchers looking into the applications of psilocybin and other psychedelic compounds in the treatment of opiate addiction. The team also sought to create a library of proprietary psilocybin products. 

After filing for insolvency, the Verrian company suspended all business operations while planning its next moves. 

Last year, Thoughtful brands decided to revert to their original business of distributing CBD-related products to North America and Europe. 

American CBD Extraction Corp’s acquisition 

On November 13th, 2020, Thoughtful Brands acquired American CBD Extraction Corp. This large-scale transaction saw Thoughtful Brands acquire a licensed 41,000 square foot facility with the capacity to produce over 12,000 pounds of hemp daily along with a large supply of biomass.

This paved the way for the brand to launch new, innovative, and superior quality products from self-cultivated and produced CBD. Using the technology and expertise from America CBD, Thoughtful Brands can enhance its CBD formulations and expand its business exponentially.